Breyer Treasure Hunt Winter 2010 Model

For year 2010, the Breyer Treasure Hunt Winter model was the "surprise" model. Like Treasure Hunt of previous years, a collector had to buy the other Treasure Hunt models and send in the UPC codes to get the "treasure".

This year's Treasure Hunt was based on the four seasons of the year, we had Spring, Summer, Fall and now finally Winter.

The popularity of this the Treasure Hunt for 2010 was more than Breyer anticipated. Rumors spread quickly when the warehouse sold out of all the Treasure Hunt Models. Retailers that had taken “pre-orders” on complete sets were told they would have to wait… the second release is/was set for June 1st of 2010.

Was this a marketing plan by Breyer or did they actually not expect the Treasure Hunt of 2010 to be so popular? Or where there problems with production? We may never know for sure….

In any case, here is the long awaited “Winter” model from the Treasure Hunt of 2010 – a beautiful black leopard Appaloosa with varying shades of charcoal gray done in a matte finish.